The Hottest Makeup Trend of 2024: Blush

Blush, once considered a subtle addition to a makeup routine, has now become the hottest trend in the beauty industry. But why has blush suddenly taken centre stage in the world of makeup and taken over bronzer?

Enhances Natural Beauty

Blush is known for its ability to add a healthy flush to the cheeks, giving the face a radiant and youthful appearance. By enhancing the natural contours of the face, blush can help define the cheekbones and create the ultimate shortcut to a 'real' looking flush with very minimal required effort. 

Versatile Product

Blush comes in a variety of shades and formulations, making it a versatile product that can be customised to suit any skin tone or makeup look. From soft pinks to bold corals, there is a blush shade for every preference.

Long-Lasting Formula

With advancements in makeup technology, blush formulas have improved to offer long-lasting wear without fading or smudging throughout the day. This means that your blush will stay put from morning until night, keeping you looking fresh and radiant.

Celebrity Endorsements

Many celebrities and influencers have been spotted sporting the latest blush trends, further solidifying its status as a must-have makeup product. From red carpet events to social media posts, blush has become a staple in beauty routines everywhere. Just consult TikTok and you'll see #sunsetblush, which is a look that comes from the colours of a setting sun. Think warm orange and pink hues with a highlighter to recreate a sunset on your cheeks!

Instagram-Worthy Looks

Blush has become a key component in creating Instagram-worthy makeup looks. Whether it's a soft, natural flush or a bold, statement-making pop of colour, blush can take your makeup to the next level.

In conclusion, blush has emerged as the hottest makeup trend of the moment due to its ability to enhance natural beauty, its versatility, long-lasting formula, celebrity endorsements, and its role in creating stunning, instagram-worthy looks. So, if you haven't already jumped on the blush bandwagon, now is the perfect time to add this essential product to your makeup collection.

Check out B Shops full range of beautiful blush's instores and online here